---
title: "From Atlanta to New Momentum: What NASCC Meant for ISD Group USA"
description: "A recap from the ISD Group team at NASCC: The Steel Conference in Atlanta — the conversations, the momentum, the live HiCAD demos, and the new opportunities ahead in cladding, glazing, and steel engineering."
image: https://www.hicad.us/hubfs/Edit_this_ISD_Group_blog_hero_graphic_to_look_full-1777387505711-1.png
---
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# From Atlanta to New Momentum: What NASCC Meant for ISD Group USA
May 1, 2026
**Cladding is a major growth opportunity.**
With stronger demand for faster panel layout, BIM-ready workflows, and production efficiency, cladding continues to be one of the clearest areas for ISD Group to expand its U.S. message.
.jpg?width=1200&length=1200&name=Media%20(36).jpg)
**Real demo content. Real workflow value.**
HiCAD was presented as a practical solution for engineering teams that need stronger CAD visibility, cleaner documentation, and more connected production-ready outputs.
**Thanks for every visit, conversation, and connection.**
Atlanta was more than a tradeshow stop — it was a strong step forward for ISD Group’s growth in cladding, glazing, and steel engineering.
.jpg?width=1200&length=1200&name=Media%20(41).jpg)
**Momentum turned into real business.**
The show created meaningful commercial traction for the U.S. team, including the signing of **Southeastern SGD Glass & Door** during the event.
.jpg?width=1200&length=1200&name=Media%20(42).jpg)
**The show floor gave us strong market feedback.**
Every conversation helped reinforce what the market is asking for: fewer disconnected tools, better coordination, and software that supports the full engineering process.
## What NASCC Meant to Our Team
This year’s [NASCC: The Steel Conference](https://www.nascc.aisc.org/attend) gave our team exactly what a **great industry event** should: **strong conversations, new relationships, practical market feedback, and real momentum** we can build on. Being in Atlanta allowed us to meet face-to-face with **fabricators, engineers, detailers, industry specialists**, and partners who are all looking for better ways to move projects from **design to production** with more **speed**, more **accuracy**, and less **friction**. [Source](https://www.nascc.aisc.org/attend)
NASCC is positioned as the premier educational and networking event for professionals involved in the **design and construction** of steel buildings and bridges, with nearly **300 technical sessions, more than 280 exhibitors, and more than 6,500 attendees**. For our team, that made it the right environment not just to show software, but to have the kinds of conversations that reveal where the market is headed and where our **solutions** can make the **biggest** impact. [Source](https://www.nascc.aisc.org/attend)
## Showing What ISD Group Really Brings to the Table
At the show, our **focus** was simple: demonstrate how [ISD Group](https://www.isdgroup.us/) helps teams work **smarter** across engineering, detailing, and production. We wanted visitors to see that HiCAD is not just another design tool — it is an **end-to-end BIM platform** built to support 2D/3D modeling, 2D/3D continuity, automated production documentation, BOM generation, workflow integration, and project data management through **HiCAD PDM**. [Source](https://www.isdgroup.us/)
That message resonated because the **challenges** people brought to our booth were **real ones**: *disconnected workflows, slow drawing production, duplicated effort between design and detailing, difficulty moving accurate information downstream, and pressure to deliver faster without sacrificing quality.* HiCAD is built to answer exactly those kinds of **problems** with one integrated BIM engineering workflow. [Source](https://www.isdgroup.us/)
## Why BIM Stood Out So Strongly
One of the **biggest** takeaways from the show for our team was just how strong the **opportunity** is for BIM integration if you talk about Steel structure, or cladding and facade engineering. The conversations **reinforced** what we already believe: firms are looking for faster, more connected ways to handle their drawing output, if it's a *panel layout, substructures, documentation, fabrication output, or coordination with broader project teams.* That is exactly where HiCAD has real **strength**. [Source](https://www.isdgroup.us/facade-engineering/)
Our conversations were especially important because HiCAD’s BIM intergration that's more than only Steel Engineering, but also the facade engineering **capabilities** are built around the real workflow needs of the market: *automated cladding panel layout, panel libraries, integration with other systems, point-cloud input, BIM-compliant modeling, automated production documentation, and production-ready outputs including CNC-related fabrication data.* That combination gives us a **strong** story to tell in the **U.S. market** — and a strong one to keep telling more aggressively. [Source](https://www.isdgroup.us/facade-engineering/)
## The Value of Live Demos and Real Conversations
There is a **big difference** between talking about workflow improvement online and showing it live in person. At NASCC, our team had the chance to walk people through the kind of **design-to-production** thinking that makes **HiCAD** *different*. We were able to demonstrate a more connected process — from modeling and detailing to documentation and production preparation — and those live conversations helped make the value much more concrete.
What stood out most was how often people responded to **clarity**. When they could see a more **streamlined** workflow, a more **realistic** path from concept to fabrication, and a **platform** that reduces handoff friction, the conversation changed. It **stopped** being about **software features** alone and became about **business performance**: speed, quality, consistency, scalability, and better project control.
## A Real Outcome From the Show
One of the most **important outcomes** from our time in Atlanta was signing [**Southeastern SGD Glass & Door**](https://scgglass.com/) as a **new customer** while we were at the show. For our team, that was more than a welcome **win** — it was proof that the market response can turn into real business when the message, the audience, and the timing align.
That kind of **momentum** matters. It gives us a strong example of how in-person events, focused positioning, and a sharper story around cladding, glazing, steel engineering, and stairs & railings software can **directly** support sales growth for the U.S. team. It also **reinforces** that our **opportunity** is not just to attend the right shows, but to turn those **conversations** into ongoing **campaigns**, follow-up activity, demos, and pipeline movement.
## Where We Go From Here
Leaving Atlanta, our team is **focused** on carrying that momentum forward. For us, the next step is not simply to say that the show was successful. The next step is to translate what we **learned** into **stronger** messaging, **tighter** follow-up, and **more visible** campaigns around the areas where we know the **market** is listening — especially cladding, facade engineering, glazing workflows, and connected design-to-production processes.
That means showing **more** real workflow value. It means making HiCAD a lead story, not a side story. It means using live demo **energy** in our **digital** marketing. And it means **continuing** to position ISD Group as the **partner** for firms that want to reduce friction, improve production readiness, and connect engineering decisions more directly to fabrication outcomes. [Source](https://www.isdgroup.us/facade-engineering)
## Thank You From Our Team!
To **everyone** who stopped by our booth, **spent time** with our team, **asked** questions, **shared** challenges, and **explored** what HiCAD can do — **thank you.** We **appreciated** every **visit**, every **conversation**, and every **connection**.
*NASCC gave us momentum. Now it is our job to build on it!*
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